LiveLeaf: onsite cannabis experiences for concerts and festivals
>> Cannabis consumption, live music and festivals are inseparable from one another in this country, and have been at the intersection of inspiring American culture since the 1920s.
Before COVID-19 and the resulting restrictions on social gatherings, cannabis events and consumption lounges were popping up worldwide, and the drumroll for consumption lounges was building. The pandemic has proven the industry resilient and customer demand steadfast. If anything, it’s only increased the appetite for mainstream social-use of cannabis and safe on-site consumption at events and venues.
With live music and experiential entertainment ramping up for their biggest comeback ever, millions of medical and recreational customers throughout America are seeking a safe and destigmatized way to consume and enjoy their favorite concerts and events.
Unregulated cannabis sales and use runs rampant at nearly every major music festival and venue throughout the country, without the promoter or artist getting any say or share in the revenue. More than that, there is no education or safety program in place to promote conscious consumption and promote a positive cannabis culture at events. There is not only a major revenue opportunity here for promoters and artists, but an opportunity to be on the forefront of influencing the culture and practice of adult use onsite consumption nationwide — making lifelong fans and customers in the process.
It’s not limited to smoking either, there is a strong trend in America towards alternative ways to consume as lower alcohol beers, sparkling seltzers, and kombucha mock-tails are popping up all over the place. This directly dovetails with the rise in cannabis and hemp infused beverages. Infused THC and CBD edibles and sublingual products are amongst the highest trending retail sellers nationwide, with CBD being fully legal across the board.
Lawmakers in the USA are currently accepting comments for legislation that would permit onsite social use and consumption at events and venues. With states like Nevada, California, New York, Colorado, Virginia and many more to follow in the coming weeks now permitting onsite consumption, the time is now to take advantage of this budding opportunity.
With legislation being passed very quickly in multiple states, our legal experts will stay on top of all of the latest compliance and regulation updates ensuring that everything is in line. Our team of seasoned entertainment, wellness and experiential experts will ensure that everything from branding and marketing, partnerships, artist relations and onsite experience and safety are handled best in class.
LiveLeaf by Lengthwise affords your office the opportunity to be a first mover and take advantage of this huge revenue and brand building opportunity without taking on any risk, legal liability, or need to hire any additional staff. We will work parallel with your marketing and onsite team to ensure a well rounded and flawless customer experience. From strategy to execution, our lean and multidisciplinary approach allows your brand to stay competitively ahead of the curve every length of the way, allowing you and your core team to remain focused on growing your day-to-day business operations.
Contact us for more information on current opportunities in your state today, don’t get smoked in the process.